Being a small business owner, I know all too well the importance of social media and connecting with existing and potential clients on a personal level. But, if we are honest, there are times when we feel like we are talking to ourselves. The hours spent composing blog posts and searching for the PERFECT images to go with them; the continual Facebook updates and tweets... to get little or no interaction.
Well here's why! A FANTASIC article here about what the majority of us (me included!) are doing wrong and what we should be doing to engage with our audience and inevitably make more sales!